Digital Abhiyan

We are an organisation working towards connecting rural India to its urban counterpart.

Who We Are

Bringing Information and Technology right at the Doorstep of Rural India.

Sahaj Retail Limited has delved into bridging the digital divide between Urban and Rural India under the flagship of NeGP of Government of India.

Sahaj Retail aims to provide various online services, bringing financial and digital inclusion in Indian villages where the scope of online service in Rural India has never been so much necessary. But now with globalization and reach of internet, the need for reaching the hitherto unreached became the responsibility of a civilized society.

Thus, Sahaj Retail Limited runs through a holistic economic and social inclusion model which ensures achievement of Economic Empowerment, Life Quality and Livelihood Enhancement. Additionally, the company’s focus is towards ensuring Human, Digital and Physical network driving efficient access to Rural India through the various online services.

Sahaj provides services like G2C, Financial Inclusion, Financial Services, utility bill collection services, mobile/ DTH top-ups, e-Learning, FASTag, etc.

Our strategy is to utilize franchise activation and pull products to increase the depth and width of the market we serve. Till date, Sahaj has rolled out 92,000 SahajKendras across the country. As far as our vision of creating a developed rural India, we see high prospects in Financial Inclusion. The BC model has stepped into a win-win situation for the rural mass. We are hopeful of the newly launched AePS- Anytime anywhere banking service with more than 100 banks.

map

At present, we are operational in 23 States / Union Territories of India - Assam, Bihar, Chattisgarh, Delhi, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Meghalaya, Odisha, Rajasthan, Tamil Nadu, Tripura, Uttar Pradesh, Uttarakhand, Puducherry, Punjab, Andhra Pradesh, West Bengal. We plan to expand with a robust franchise network. Our strategy is to utilize franchisee activation and pull products to increase the depth and width of the market we serve.

Sahaj provides services like G2C, Financial Inclusion, Financial Services, utility bill collection services, mobile/ DTH top-ups, e-Learning, FASTag, etc.

As far as our vision of creating a developed rural India, we see high prospects in Financial Inclusion. The BC model has stepped into a win-win situation for the rural mass. We are hopeful of the newly launched AePS- Anytime anywhere banking service with more than 100 banks.

1,10,000+

Sahaj Mitr pan India

400+

Param Mitr ​pan India

39

Number of Partners

50+

Services

23

States / Union Territories reached