Digital Abhiyan

We provide services and opportunities to empower the rural sectors of India.

What We Do

  1. Government to Consumer

    Sahaj, an execution and implementation partner delivering Government to citizen services in small villages and towns of India such as Pan Card and many other services. These are now easy to access with the help of Sahaj.

    Sahaj has pledged to revamp the rural consumer landscape and enable Government serve citizens better by speedy delivery of G2C services.

    With expertise in grass-root execution, we have been able to create a back-end for citizen and government to citizen services.

  2. Financial Inclusion

    Financial inclusion promotes thrift and develops culture of saving and also enables efficient payment mechanism strengthening the resource base of the financial institution which benefits the economy as resources become available for efficient payment mechanism and allocation. The access to financial services by poor would lead to their consumption smoothing and investments in health, education and income generating activities, thus expanding growth opportunities for them.

    To be relevant to the rural customer Sahaj is providing services and products that are tailored to the requirement of the particular genre of customer base at the bottom of the pyramid. That too, at an affordable cost, and in a simple and easy to use format. Apart from providing very basic savings products, Sahaj is expected to proactively reach out and touch the unbanked. Sahaj is trying to bring game changing business model, which can ‘sachetise’ financial services, package them and deliver them at a price that is affordable to the consumer and profitable for the producer.

    Sahaj, enabling economic independence and supporting improved economic well-being to the rural populace, so customized bank accounts are opened. Sahaj solved the problem of sending the money periodically to native place. Migrants sitting in urban centres would be able to send money effortlessly and without paying commission to the intermediaries.

    Sahaj is keenly observing the performance of the pastoral populace to protect them; to see the activities in broader perspective and give purposeful direction to achieve larger societal goals. An avenue for bringing the additional savings into the formal financial channel boosting the collective economic resources.

  3. Financial Services

    The buying behaviour of rural consumers is influenced by the income levels and marketer’s efforts on promotional activities. The methodology used to launch products in urban areas may not work in rural areas. Truly motivating factor for the rural population will be low premium and easy instalment schemes. Sahaj has provided pastoral population strong agent network understanding that insurance customers rely on personal interactions and need high level service that can be very well maintained by the rural agents. Sahaj has provided improved distribution channel and new ideas for people. Sahaj uses the block and district level forum for promoting and motivating group insurance. Sahaj will defiantly increase rural share in insurance market. Sahaj assures quick and timely relief and release of the funds for the same.

  4. E-Learning

    In India, education contributes to the individual’s well-being as well as the overall development of the country. The E-learning market in India is poised to grow by $ 14.33 bn during 2020-2024 progressing at a CAGR of 21% during the forecast period as mentioned in report by Business Wire.. It raises the level of education, literacy and economic development in countries where technical education is expensive, opportunities are limited and economic disparities exist...

    With the number of Internet users in India expected to reach approximately 600 million, rivalling the US and second only to China, India's potential as a huge market for e-learning is enormous.

    A robust internet ecosystem, with a multitude of local and global players, will help online learning make further inroads.

    Once characterised by the traditional classroom model, education has metamorphosed into learning that is instant, online, self-driven and on the go. The journey of education in India, too, has been dotted with innumerable milestones—the most recent among these is e-learning.

    Sahaj has understood, India’s online education market size is set to grow to $40 billion in near future. Sahaj e-Siksha brings unique advantages, the prominent being the ability to provide personalised attention to all students. Sahaj’s conventional set-up makes it possible for one-to-one tutorials. In a classroom-based set-up, this becomes difficult. Sahaj makes it possible for people living in smaller towns and villages to get access to the best possible learning resources from across the world, at a very affordable price. This helps create a level-playing field. Sahaj e-learning 2.0 delivers - Live instruction, Video content delivery, Student-to-student interactions (video-conferencing) and up-to-date materials:

    e Learning courses at Sahaj helps rural populace those who are already in jobs to reskill and remain competitive without taking time off from their careers. Those registering for courses offered by e Learning @ Sahaj 2.0 are getting benefitted.

  5. Utility Payments

    As per the Government proposition, over 5,97,000 villages to have mobile connectivity by 2020. Sahaj has tied-up with various partners for Mobile & DTH recharges and Electricity Consumption Account across States and Union Territories of India. Sahaj is building a payment bridge between providers and consumers to cater all their essential payment requirements with processing mechanisms through API platform. Sahaj's inventiveness - identifying and enabling all Non-conventional channels to get under one single payment platform.

  6. FASTag

    Sahaj believes technology can play a key role in analyzing traffic data and providing pre-emptive solutions to make traffic flow fluid, with minimal environmental impact. That is why Sahaj has introduced FASTag to its business list.

    With affordability and higher purchasing power, it is very easy for both Urban & Rural space to own a vehicle in India today. Increasing vehicle sales have created a problem of road congestion and traffic pile up in all over the country. FASTag is read by the tag reader at the plaza and the toll amount is deducted automatically, when the vehicle approaches the toll plaza. Sahaj has introduced FASTag which is definitely a boon to Indian roads in respect to Digitalization for better traffic management. Banks entrusted Sahaj for issuance and Marketing of FASTag in Electronic Toll Collection (ETC) project. Currently, Sahaj is empanelled with Axis Bank, HDFC Bank & IDFC Bank for FASTag roll out.

    Sahaj across the country issue Tags to the Sahaj Mitr by leveraging the strong brand of privatized banks. Customer receives SMS alerts on his registered mobile numbers for all the transactions done in his tag account. Customer gets privileged to recharge his tag account online through, Credit Card/ Debit Card/ NEFT/ RTGS or Net Banking, so no worry about carrying cash on the highways.

    Be Our Business Partner for FASTag

  7. Skill Development

    Sahaj emphasis to skill youths in such a way so that they get employment and also improve entrepreneurship. Sahaj has introduced tailor-made, need-based programs that would be initiated for specific age groups which can be like language and communication skills, life and positive thinking skills, personality development skills, management skills, behavioural skills, including job and employability skills.

    Sahaj has the vision to provide employment linked international level skill training to more than 1 million youth in the coming years that would be on the lines of meeting domestic as well as international demands. Organization is being actively involved in skill development training and placement since 2010. Sahaj has collaborated with Central and State Government for implementation of schemes as Training Agency.

  8. Entertainment

    With enhanced networks, stronger internet connectivity and multimedia service-capable mobiles, the presence of Indian subscribers on over-the-top (OTT) platforms is increasing day by day. This boost in the OTT consumption in India can be attributed to the addition of new subscribers emerging from Tier I and from Tier II cities; is also drawing attention of all media and entertainment houses.

    With the rising demand, many media and entertainment channels have launched their own platforms or are trying to collaborate with other platforms to stream their content. In the next five years, the OTT industry is expected to escalate in India. The OTT sector in India witnessed a 30% rise in the number of paid subscribers, from 22.2 million to 29.0 million between March and July 2020. In the coming years, as the internet penetration and digital maturity will rise, a major proportion of the OTT subscribers will be from Tier II+ cities. The OTT landscape is expected to get hyper competitive in next 4–5 years and the OTT service providers will strive to emerge as the preferred platform among consumers. Various OTT platforms has tied-up with Sahaj Retail to make their paid content available to the remotest part of the country.